Cool Japan / Japan enlists foreign bloggers to revive tsunami-hit tourist biz
Japan enlists foreign bloggers to revive tsunami-hit tourist biz
The Register - Feb 9, 2012
The Japanese government is trying to get foreign bloggers to do PR for it by inviting them to earthquake- and tsunami-hit areas to write compassionately about the progress being made in reconstructing the ravaged north-east of the country. The Foreign Ministry thought up the idea in a bid to revive the disaster-hit nation's ailing tourist industry, which has been understandably affected by the events of last March, according to the Mainichi Daily News. Advertisement Perhaps more optimistically, it also wants the bloggers to let their readers know that the tsunami- and quake-affected areas around Sendai are still appealing holiday destinations. The report reveals that the foreign bloggers have been arriving thick and fast, with a total of 10 invited to the Land of the Rising Sun. (The Register)
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